Business meeting in social networks

The "Official Club Euroset" Housed within the social network "in contact", with more than 1.3 thousand participants, almost 500 entries on the wall, and 11 albums, each with about 30 pictures of products. On Facebook, the company of followers and even less - about 400. Reports of buyers from the start of sales of new phones Samsung, links to the publication of newspapers and thematic media announcements of new revenue - a typical content feysbuchnoy walls of any major seller of electronics. Active in social networks has become mandatory for them. "If any part of my audience are in social networks, then I should be there," - said the director of e-commerce company "M. Video" Maxim Zahir. Buying as an excuse. «@ Multitanyushka, in the near future you will be contacted the store manager, will clarify all the details," - wrote on Twitter representatives of the network's "Eldorado" one of their clients. In the same network publishes information about the possibilities of exchange of goods, delivery time, discounts. "For us, this is an important opportunity for feedback and personal interaction," - says the representative of the "Eldorado" Dmitry helps. Relationship with customers, albeit from a very small part of them, if not quite meager, it turns out the "point". But for some reason the network like that? "First of all, a very fashionable trend - explains the executive director of the project" Oborot.ru "Ivan Kurguzov. All the big brands are moving into social networking. Secondly, social networks - an advertising platform where there is an audience. Although it is difficult to sell, but if you do not do big chains, they will give way to small shops. " To sell large retailers on social networks is not just difficult, almost impossible. "While the story is not about money but about the relationship - said Maxim Zahir. - Do not ignore changes in consumer behavior is also wrong. Customers have become more mobile, social networks - part of their lives. And the goods commodities they may purchase through the Internet. " This is especially true of trendy gadgets like tablets. The "M. Video" confident that after 1.5-2 years in social networks will not only communicate but also to buy. Will be a mix of product reviews and opportunities to click buy instead of like. While there is no such convergence, users are buying electronics at brick and mortar stores. On the internet at "M. Video" less than 2% of total sales. "Shopogolizm disease as we have not so common as in the West. That is, the purchase as an excuse to be to some club or community and receive regular information on the subject - is nonsense, "- said Alexander Ivanov, President of the National Association of distance selling. Today the most important reason to conduct active marketing in social networks - increasing customer loyalty. Plus it's another way to remind yourself, plus the opportunity to learn the buyer, his passion and enthusiasm that is relatively inexpensive to imagine the target audience. In the future it will be possible, using this knowledge to influence the motivation of the choice of purchase. With regard to costs, the social marketing - fun, relatively inexpensive, especially when compared to advertising in the media or outdoor advertising. The same "M. Video" in the department of e-commerce work nine people. Social networks are engaged in two staff members, of course, along with other duties. All the features Facebook, «In Touch" and Twitter are free, unless they run campaigns. What is the cost like? Advertising in social networks in terms of "eating" of money - something individual. Campaign can be designed and customized to individual parameters: the number of hits per day, audience coverage, budget. It is possible to spend 10 thousand to $ 10 thousand per month - on request. In this campaign on social networks is still difficult to assess in terms of sales. It certainly increases the audience of the page, but then follow the actions of the audience is difficult. I went to a man in "M. Video" for tea, or "Eldorado" for a machine, like clicking on Facebook, it is almost impossible to find. Effectiveness of marketing in social networks yet measured solely in virtual categories: number of clicks on an advertising message, the number of "Laikov" and comments to the news. Large retailers are not neglected, and such results. "Still have to make allowances for the fact that their own sales through social networks while new to the electronics market. This must be dealt with, to learn, and perhaps the success here is still to come, - Alexander Ivanov. - In theory, a social network can be sold to any electronics. The only question is, how to sell. The advantage, I think, the new products. Record to purchase new items through the social network, for example, an interesting experience. " Almost all market participants agreed that the sale of a social network is about to begin, and while it is important to prepare for this audience. "The business of selling electronics will never leave a social network - is arguing with themselves Ivan Kurguzov sellers. - At the moment, even in the capitals of technologically advanced countries, this figure does not greatly exceed 10%. " For Zuckerberg on sale. The owner of the studio SMOpro, engaged in promotion pages and groups on social networks, Ilya Rabchenok advises budding entrepreneurs do not create your own website for selling: why do you need if you can sell right here on Facebook? It is cheaper. Why sell the same on Facebook knitted socks and painted cup from Pauline and Christine possible, and in "M. Video" and "Euroset" sales in the social networks do not? "The small companies personal acquaintance and personal approach played a big role. In Krupnyakov no such "- explains Ilya Rabchenok. For large retailers, social networks have not yet become a really important point of sales, rather it is an option that can attract visitors to choose a target audience. "Naturally, we are actively using social networks as a channel to support the release of a new product, promotion, loyalty programs and other activities that affect the sales increase," - said the representative of "Euroset" Uliana Smolskaya. Also, do not forget about the usual online retailers of electronics, which also began to actively increase the informational function on their websites. Standard process of buying electronics from the point of view, Alexander Ivanov, often looks like this. A man finds what he needs on the Internet, then "touch hands" item in the store and only after that or buy in the store at once, or, especially if the thing is bulky, ordering from an online store with delivery. From the "touch it" before you place an order, go hard, given how rapidly changing product line from the manufacturers. Each new purchase, especially electronics - something not too similar to what it replaces. However, more and more people replace the process of "pick hand" reading reviews of other customers. And this is where social networks can make a good sales tool. The trend still quite new and rather rudimentary. But for the moment when the social networks will come for shopping, major electronics retailers are already fully prepared. The social aspect of business: finansmag.ru/96939 Top 100 retailers: finansmag.ru/96217 crisis has helped online trade to increase its share in retail: finansmag.ru/95504