Methodical approach to the analysis of pricing policies on small business

Under the pricing refers to the general objectives that the company is going to be achieved by setting prices for their products, so prices and pricing in the commodity markets are one of the most essential elements of the marketing mix. After the final price realized business results, determined by the efficiency of the enterprise, its organization and functioning of marketing activities. Ultimately, prices, providing the company profits show its competitiveness [2]. Targeted pricing in marketing is that the company sets its prices and products such as their changes depending on the situation in the market to achieve the planned short-term and long-term goals (mastery of a certain market share, receiving the intended amount of profit, etc. .) and resolve operational problems associated with the sale of goods in a certain phase of its life cycle, competitors' activities and to address other strategic objectives [1]. In the formulation and implementation of pricing policies on small business should be based on: 1. needed to penetrate a new market, 2. obtain the maximum possible profit, and 3. use a flexible pricing policy for the sale of an entire group of similar goods; 4. necessary in the short term to gain the funds invested in production. Malformed pricing policy designed without taking into account characteristics of small businesses can lead to large losses and even bankruptcy. For the operation of the enterprise must provide accurate and timely changes in the existing pricing policy. To select the pricing policy of timely changes necessary to analyze selected and implemented pricing policy [3]. AI Kovalev and VV Voylenko offer an analysis of pricing policies in the following sequence: 1) analysis of the price level of goods and 2) an analysis of competitors' prices, and 3) the structure of product prices, and 4) pricing of products. Normal 0 false false false RU X-NONE X-NONE This analysis suggests the following questions: