Organisation of export of Russian products in foreign markets

Exports - it's quite a serious process to which the attitude has to be balanced and serious. In constructing the export of organizational tasks is not less important than economic indicators. What makes many Russian producers to seek new customers outside of Russia? That increased competition in the lower price segment leads to the fact that the leading Russian producers are trying to go out in mid-price segment, where they have to compete not only among themselves but also with multinational companies, much better battle-hardened for market share. The majority of Russian consumers in the medium price segment automatically give preference to imported products, as more relevant to their achievements, lifestyle and consumption patterns. Particularly pronounced this tendency in light industry, where a very large impact on demand has the brand and particularly its emotional component. The threshold yield on most commodity markets are low, so the number of entrepreneurs who are trying to enter the market and become another clothing manufacturer, or some other commodity, is not reduced. Some of them go bankrupt fairly quickly, but there is a gradual redistribution and market share, and primarily due to the leaders. As a result, this situation leads to the fact that the market is becoming more fragmented. For most companies, which are currently the market leader, the following basic ways of development [1, c.17] 1. Sales of the company to a strategic investor. Along this route, now go juice producers, trade networks. 2.Umenshenie scale businesses while improving its profitability. 3. The transformation into a global company and access to those markets where there is still room. This is particularly true of new geographic markets. Each of these options must come from available resources, to be thoughtful and reasonable and take into account the following. The choice of distributor. The consumer market today - it's a seller's market, working with end users. And from the seller offers goods, depends almost everything. Therefore, the most important step of entering a new market is to find a strategic partner who is willing to co-promote products. Pricing on the new market. Many Russian companies are making a mistake, when left to give pricing on local retail outlets in addition to supplying goods to the standard price list, which operate on the territory of Russia and the CIS. At the same time does not take into account the price of competing products, customs duties, wholesale and retail markups. That's why the company can not be a universal price list and pricing policies should take into account the particularities of each market in which it goes. In the formation of the price list should also be tailored to suit the business and the mentality of the citizens of a country. The choice of the manufacturer. The manufacturer shall, in turn, understand that: - Do not expect quick results and should be ready for a long and painstaking work. A minimum of six months from the date of first delivery, so you can talk about the first results. - Promote the product to be adapted to the consumers, which in different countries have their own characteristics. Adaptation is not only to transfer instructions and packaging for foreign language may require revision of the functional properties of the product. - Many countries require certification of imported products. [2, c.54] Any investment project, and the sales organization to a new territory for the company is an investment project value chains, should be part of the company's development strategy and, therefore, be calculated from an economic point of view. It can begin only when a company has a reserve capacity or the possibility of a rapid increase, as would be a shame if the project will have to stop because of the deficit arose products. List of references. 1.zhurnal "Sales business / sales" № 8 August 2005. 2.Dikson P. Marketing Management: Ouch. allowance. - M. Bean, 2007.