Tools of strategic controlling

Tools of Strategic Controlling should be viewed separately in terms of internal and external environment "class =" alignleft "/> Evaluation of the environment can be performed using tools such as analysis of the relationship, comparison, PEST-analysis, SWOT-analysis, portfolio analysis, the grouping, the method of absolute and relative averages, rankings, extrapolation, and expert, scripts, etc. In addition to these tools (except PEST-analysis), in assessing the internal environment of the balance method is used, the model McKinsey, Boston Advisory Group model, gap analysis, SNW-analysis. Regarding operative controlling bank should provide tools manufacturing and financial applications. The most common tools of production can be regarded as controlling most of the methods of general economic trends analysis, planning and forecasting system performance. In the field of financial controlling the main emphasis will be placed on the system of indicators and methods for calculating the margin, the marginal revenue calculations, the breakeven point and the efficiency of investment. For subsystems that form a controlling system (tools portfolio management, risk management, structure and balance the budget). Portfolio Management provides a robust competitive position of the bank through the development and implementation of an effective market strategy. The main tasks of portfolio management is to identify strategically important areas and types of banking businesses and identify key factors influencing the growth potential of the success of the bank (the dynamics of the potential, profitability, competitive environment, etc.). Significant attention should be paid to the critical analysis of macro-and micro-development of the banking business, which makes it possible to develop a strategic vision and alternative marketing strategies for each type and scope of banking business. This creates the basis for determining the overall development strategy of the bank. Topic: Analysis of controlling