Evaluating the effectiveness of financial resources as a factor in crisis prevention at the enterprise

To date, according to official statistics, about half of the domestic companies are, or are close to bankruptcy, are unprofitable or low-yielding. This was a serious obstacle to the recovery of industrial production in Russia. In this connection it is necessary to develop approaches and ways to prevent the crisis on the venture. One way to prevent the crisis in the organization is to optimize the use of financial resources. It's no secret that for the beginning of its activities and further the success of the market any business entity requires various types of resources: labor, material, financial, etc. Consequently, the success of the enterprise is largely determined by the effective use of these resources, and, in particular, financial. With the recent end of the global financial crisis, the problem of efficient use of financial resources is very important. The importance of financial resources from the fact that their constant deficiency leads to disruption of normal functioning of enterprises, organizations, industries, and the whole national economy. In this regard, the most important task of enterprises is the most efficient use of financial resources to enhance the efficiency of the enterprise as a whole. The most common for domestic enterprises is a liquidity crisis, which due to increasing losses of the company in danger of losing pay, or solvency is not available. It is important that the crisis was seen at an early stage, characterized by certain inefficiencies in the production, distribution (increase in inventories, a slowdown of sales, product quality problems, the imbalance in the ratio of debt to equity and t . etc.). Therefore, each organization should monitor the crisis, including by means of assessment of financial resources, which is based on techniques of financial analysis. Evaluating the effectiveness of financial resources includes many components. Used to assess the whole system of indicators of the changes: 1. efficiency and intensity of use; 2. the capital structure of the organization on its location and source of education, 2. solvency, liquidity and solvency of the organization; 4. stock of its financial stability. Evaluating the effectiveness of financial resources may be based on the analysis of the coefficients of capital structure, cost-of-debt and equity funding, indicators of financial condition, profitability, estimates of the coefficients of capital (assets) of an enterprise, etc. Greatest importance are indicators of profitability, which include: return on sales, return on equity, return on operating assets, return on fixed assets, return on investment. Profitability more fully than profit, reflect the results of the company and are used as instruments of investment, pricing policies. The primary measure of effectiveness of an enterprise is the return on equity, as most important task for any organization - to increase the amount of equity capital and improve its profitability. Thus, evaluating the effectiveness of financial resources will allow companies to evaluate the effectiveness of financial management, a more rational distribution of income, to organize the interaction with the monetary and commercial organizations. It is essential for making management decisions to increase profitability, identifying the causes of loss, as well as ensuring a stable financial position and, therefore, to prevent a crisis situation and in time to recognize its symptoms. Of how well done this estimate depends on the efficiency of decision-making related to the continued use of their own, borrowed and borrowed funds.