The Russian market of collective investments - in lagging

According to Goskomstat, the size of the deposits in Russia exceeded over 9 trillion, surpassing the industry shares in 75 times. While experts estimate the Russian market of collective investments could count on the tenth and the order of 900 billion rubles. "All the conditions for that is - said Deputy General Director of" Alfa Capital "head unit" Retail business "Oleg Kessi - ranging from low interest rates with rising inflation and the stability of the ruble, and ending with the growth of the Russian stock market." What is the reason that Russia is behind not only developed markets, markets of major developing nations such as China, India, Brazil, and several Eastern European countries? A comparative market analysis allowed to identify at least six points on the causes of backwardness of the Russian market of collective investments. "The first reason is that in 90 years when the post-socialist countries is in the process of voucher privatization in the Czech Republic and Poland were established investment privatization fund, which accumulate vouchers. This was the "seed capital" for the mutual industry ", - said Oleg Kessi. - In Russia, most of these funds were the result of financial pyramids. There have been only isolated cases of successful transformation - the funds of "Lukoil" and "Alfa Capital". The second reason, according to the expert - the active participation of foreign companies (banks, insurance companies, asset managers), who brought to these countries for the development of capital, technology and brands. Among the industry leaders in Poland are registered mainly by foreign companies: Pioneer Pekao (UniCredit, Italy), Aviva (UK), ING (Netherlands), PKO (Credit Suisse, Switzerland), Union Investment (Germany), KBC (Belgium) and only one MC - BZ WBK - can be called local. In the Czech Republic a similar pattern: Ceska sporitelna (Erste, Austria), KB (Amundi, France), CSOB (KBC, Belgium), Pioneer (Italy), CP (PPF-Generalli), AXA (France). The Russian Criminal Code had to go through the process of becoming itself, because due to the pyramids and the GKO default in 1998 out of the country left Credit Suisse, Pioneer, Templeton. "Thirdly, significant impulses to the development industry have given mutual financial and social reforms, especially pension - says Oleg Kessi. - In the Czech Republic and Poland were chosen different models, but both are able to generate a population of investment habits and needs. This process is possible only with the active participation of the state. " In Russia, the pension reform, unfortunately, failed to meet its objectives, and financial literacy is still very low. As a result, mutual funds did not become a serious alternative to bank deposits. The fourth reason - the development of the distribution system. In Poland and the Czech Republic in the sale of mutual funds once involved the largest national postal and savings banks. Well as Agents were active and serve the credit and brokerage (brokerage) office, investment and consulting firm. But on this point gap is not so colossally Russia and the Russian distribution system is now able to increase sales in a few times. Fifth, according to the expert - is a broader product offering. Shareholders in the Czech Republic and Poland much earlier had the opportunity to diversification and selection on various criteria: by currency (from national crowns and zlotys to the euro, dollar, pound and Swiss franc), on a geographical basis (investment in foreign securities). And finally - it's a marketing activity of the Polish and Czech companies. "In those countries, pending abuse ads - says Oleg Kessi - the predominant role played by communications in the Internet. Advice can be obtained 24 hours a day by every possible means. Most of the load take on companies offering investment services to clients, they methodically explains all the basics regularly educational activities for the population. In Russia, it spent minimal budgets, often lured by high return customers. " As a summary of the above conclusion is - the Russian market of collective investments will be done. One of the main steps - the formation of public consciousness and understanding of the investment habits, the fact that, apart from bank deposits, there are alternative investment products that provide more opportunities. For this, large-scale educational programs and PR-campaigns with support from the state. Product offering requires significant differentiation: emergence of a clear matter of conservative products. Need to expand sales channels, with all the modern technical capabilities, making the collective investment instruments as accessible as possible. The operating companies must change promotional approach and refuse to attract clients that are "on the live-bait" at the expense of profitability, the Criminal Code should build lasting relationships with customers, consistently and accessible telling of the potential market. Statistical data for the first months of the year hard talk about the process of positive change in the Russian market of collective investments already underway. For example, analysis of the behavior of Russian investors at the end of the last, the beginning of 2011 showed a distinct increase in interest in mutual funds - in addition to a resurgent demand for equity funds is preserved and the demand for bond funds. This suggests that the Russian mutual fund industry enters a new, long-term stage of active development.