Analysis of the market in two stages

The first - calculated metrics that characterize the current market conditions. These indicators include: total sales of this type of product or service level to meet the demand, the growth rate of prices for banking products. In the second stage of analysis identifies the preconditions for change in the current stage of market in this segment of banking products. These changes are of many kinds of services related to seasonality (eg, lending agricultural sector, the demand for consumer loans). B. Prediction market of banking services. In the unstable state of development, lack of accurate information and for other reasons forecasting of market conditions is limited to short-term and long-term periods, which is sufficient for the purposes of planning income. This planning is carried out by two basic methods - Factoring and trending. The factor method is based on a study of factors influencing the demand, supply, and price competition, and determine the possible deviations of these factors in the period ahead. Trending method is based on the distribution of trends identified in the earlier assessment of banking products in the coming period. Based on the prediction of market research carried out calculations of income of the bank planned for the coming period. Topic: Fundamentals of Financial Management Bank