Leaders of Internet banking

As a thought. Methods of rating this year, has undergone some changes. Were used to assess the leaders of the retail market - in terms of deposits and loans. That is why the list did not get Bank24.ru, Probusinessbank and other members of last year's ranking of Internet banking (IB). Some of the surveyed banks refused to provide information in connection with the introduction of a new system shortly IB, and some potential participants in the IB system for individuals is not there. For these reasons, the rating did not get Gazprombank, the bank "Orient Express" Bank "Revival", Khanty-Mansiysk Bank, Bank Societe Generale Vostok Bank "Discovery", Uniastrum Bank, Zapsibcombank, Sovkombank, BIN, Ak Bars Bank and Agricultural Bank "Renaissance Credit". Another innovation was the modification of pre-existing criteria for assessing the functionality of systems, information security, as well as adding new figures by the popularity of certain services. For example, the distinction between money transfers by type and availability of PayRal, which is becoming increasingly popular among users of the web. Finally, the very charge of stars has also been revised. For each transaction or service to which access is possible through a system of information security, the credit institution is charged from 1 to 4 points depending on the popularity of that product or service among Internet users. For example, in the presence of option "Purchase of units of mutual funds," we accrued 1 point, because such a product purchase is not everything, but for the "Deposit" electronic wallets "" participant rating received the highest score in relation to the increasing demand for this service over the past few years. The maximum score that could get a bank on the basis of a new technique - 77 points. The decisive factors for the banks in this year's share of individuals who use the IB, the total number of retail customers and position of the credit institution in the last "reliability rating of banks" ("AF» № 44, 2010). Depending on the estimation of the reliability assigned to the bank received from 3.5 to 10 points. In the absence of data on the proportion of individuals of a credit institution Credit will be awarded, but at the same final score of the two banks of the highest position was one that had a greater number of part-ners, whose services can be paid through the IB. Leaders and drivers. The top three rankings were Alfa-Bank, VTB 24 and PSB. According to Alexander Seryakov, deputy director of the department of card and remote technology Rosbank, the most popular operation carried out by the IB, is the payment of essential services (utilities, internet, mobile). "The share of these operations account for about 60% of the total number of payments. The next place with 30% of the ruble is translated by an arbitrary requisites. The least popular include a review of all of the deposit amount to termination of the contract on it - about 0.1% ", - he said. It is noteworthy that the Alfa-Bank, VTB 24 and "Uralsib" included at this point in the top ten rankings, had last year on 500-600 thousand customers - users of IS. Now "Uralsib" with its 700 thousand users far behind: at Alfa Bank, more than 1.2 million customers who use IB, in VTB24 this figure is somewhat lower but still more than 1 million people. Despite the encouraging statistics leaders, the percentage of "zainternechennyh" customers of banks in Russia is still low. Leads to the penetration of the IB Canada with 64.8%, and closes the top ten countries in Australia - 44.2%. Vladimir Urbansky, director of development of e-services unit "Electronic Business" Alfa-Bank, in the summer suggested that the world IB are about 200-300 million people. In Russia it is a few million, but accurate statistics are not maintained. While it can be argued only that the crisis in the IS affected slightly, as none of the surveyed banks have recorded a reduction in the number of customers of the systems. "The crisis directly had no effect on the market of internet banking, it's just a tool for remote management of funds accounts, - said Marina Mishuris, chairman Flexinvest bank. - Conversely, we can say that with technological progress opportunities to use this tool becoming more widely available, and service - and the popular demand. " Higher, farther, faster. The biggest jerk in the past year did Sberbank. It provides information security is only since 2008, but it can offer quite a number of functions. Its a small fraction of individuals - IB users explained, first of all, many clients are not using the Internet. But only one in 2010 introduced the IB Savings options such as loan repayment, payment of utilities, regional mobile telephony, Internet, pay television, budget and taxes, as well as the completion of an "electronic purse". Given the high popularity of these operations is expected to increase the client base of online bank. It is also well-proven SL "Trust." His system began to work for the IB people recently, but already has a good competitive base in the form of opportunities for basic services. Unfortunately, statistics on users connected to the IB in the bank still fails. Rather small in the IB functional OTP Bank, however, in May, a credit institution promises the possibility of connecting most major card transactions, deposits and loans, and then the bank will no doubt rival in the market. IB Asia-Pacific Bank, launched in 2010, also has all the prerequisites for attracting a large number of customers - is currently the bank provides about half of our operations under consideration. But other banks annually replenish the functional IS. Thus, the World Bank in 2010 introduced the service to obtain information on the details of their bank accounts for their cashless card deposit. Also, the credit institution the opportunity to remotely connect online banking and replace username and password using the devices on the network self-IBRD (ATMs and terminals). In Transcreditbank now informed about the entrance into the system via SMS-messages, Raiffeisenbank an opportunity to fill some of the deposits and to carry out a partial withdrawal of their money, "Russian Standard" provides an opportunity to top up my balance by phone number. And changing the structure of the IB. To the new platform will go soon PSB, Khanty-Mansiysk, "Opening" and "Uniastrum." According to the "Uralsib", is planned to transfer all of its existing service to a new platform with a significant expansion of the functional. "The changes will affect the whole complex of internet banking: opportunities and operations, extensive customization, new technologies, financial security, and much more - he commented. - If you announce the next update, it will increase the number of service providers and improvements in the interface. " In general, the development of information security in Russia is quickly and successfully. Apply for a significant market share in the very near future promise to Gazprombank and "Revival". Elena Zakharova, Director of Customer Interbank Processing Center Faktura.ru (group of companies "Center of Financial Technologies"), says: "In Russia there are successful projects IB, which is positioned as the flagship of this line for the bank. This, of course, "Alpha-click", active users of whom, according to its own data, Alfa-Bank, are more than 1 million people. In Citibank more than 80% of financial banking is carried out via remote service channels - an average of 260 thousand on-line transactions per month. Savings by 2014, intends to withdraw 70% of the payment of operating banks in remote channels self - ATMs and POS terminals, as well as internet banking. " What is missing. The low number of users affected by the IB that financial literacy users. If you pay for utilities and tricks of the phone through a worldwide network can learn fast enough, to instill confidence in users to pay for such a system is more complicated. To this effect, and the inability to obtain cash order, arising from the banks and the delay in the transfer of funds, and the probability of failure to conduct payment due incorrectly scored or details of a system failure. By the way, some banks provide a statement, which even can be printed, but signed and sealed in such a confirmation will be scanned. Credit institutions are beginning to teach their clients to the Internet is almost mandatory. For example, some banks have introduced higher charges for utility services through teller. The leader of this "movement" was Sberbank. In most banks, as a rule, the commission if paid at the terminal is reduced, and a payment over the Internet can do for free. Experts agree that while the IS is not a core business of credit institutions, to expect the introduction of user fees is not necessary. And it also works to increase the popularity of the IB, as well as bonuses offered by banks. "Some of the innovative services of the bank can be used only with the help of internet services - said Zalina Slanova, deputy chairman of Credit Bank of Moscow. - For example, to activate the service, "Buy and storage rings". With the help of her card holders can earn money ICD. After the service with every purchase on the map to the contribution of the client card will be automatically transferred them to the specified amount. Even with the small contribution of purchases will be updated. " A virtual competition. Despite the youth of Internet banking, the rapid development of communications services has created a full-fledged competitor to him. Some specialists say that "on the heels of" IS coming mobile banking system. Denis Khrenov, vice-president of the bank "Interkommerts," says the advantage of mobile banking availability. "Mobile phones are increasingly appears as a kind of" bank in your pocket ", within the framework of a functional mobile services increasingly diverse - he said. - And modern man, saving your time, analogue mobile Internet banking is much closer. " Marina Mishuris believes that serious competitors IB are so-called "electronic purses". "They have great advantages in speed, accessibility and ease of making money transfers without going through the terms and conditions of banking services by opening accounts and processing client-bank" - explains Mishuris. However, with the introduction of the National Payment System and legitimize its provisions, this competition can "fall away" by itself. Some banks use a payment system of Internet Banking «HandyBank». These banks include "Renaissance Credit" customers who already use the payment unit of Internet banking on the basis «HandyBank». To carry out external payments from the official site "Renaissance Credit" client automatically "turns" on the website «HandyBank», avtorizuyas once - on the website of the credit institution. As explained by "F." Joan Shchennikova, senior vice president, "Consumer Finance": "Using a professional outsourcing for the implementation of the payment unit can focus on strategic tasks rather than spending them on a large number of contracts concluded with the recipients of payments." Soon, the bank plans to implement an information part of internet banking, but from its own resources. Potential competitors are still "nedotyagivaet" to the level of information security. "Mobile banking is gaining momentum all over, but will push internet banking only with time, - says Denis horseradish. - Mobile Banking for the most part limited functionality associated with a bank card, and does not include the depth of services of Internet banking. For 90% of mobile customers of the bank is enough, and depth of services has no relevance, but they will be developed in the future. " In general, Denis Khrenov believes that mobile banking rather than a competitor, as an alternative. So now in this area banks feel comfortable enough, not seeing the need to seriously change the vector of development. They still have to grow much. "The development of systems for information security will be heavily influenced the growth of Internet commerce - says Elena Zakharova of the CFT. - The market is remote trade in Russia over the past 10 years has grown almost 20 times and reached the 2010 level of 394 billion rubles, with most of the market is just internet trade, whose volume of last year was estimated at 192 billion rubles. Online stores are all the more palpable competition "classic" retail, and information security systems, of course, use the growing consumer demand for development. Potential development of internet banking in Russia is huge. This is facilitated by the increasing coverage of the regions high-speed Internet access, which encourages users to make greater use of networks, including in the field of payment transactions. Banks in recent years as more active over the redirection of customer traffic from the offices of Internet banking. I think in the near future, the market of remote banking services will be many new and attractive offers for the users. Trendsetters here will not only be recognized leaders in retail banking, but banks 'new breed', such as TCS, making a bet on innovation in marketing and technology. Fully expect a surge of mobile banking services associated with the growing popularity of iPhones and other "smart" communicators - in a short period of time, several banks have already launched their applications for these devices. " Complete ranking of Internet banking systems - http://www.finansmag.ru/96715