Analysts have calculated the formula for success for any startup

New ideas and products are constantly transforming society, the everyday life of people and the very economy. Personal computers, Internet, mobile phones and social networks - examples of innovations that change the lives of billions of people in all parts of the world. In each of these areas, the young company's venture created the key incentives for the discovery, development or expansion impact on society of a new idea or product. But as companies newcomers all the time can get old-timers on the already formed market and give them battle, offering consumers a spoiled novelty? World Economic Forum published its report Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies, which identified eight possible strategies for growth for young companies. 1. The use of cycles in the markets in its development, companies can use the "waves" of growth cycles in the markets. They may participate in the birth, growth, and the waves, like real surfers to ride on its crest. The most successful "wave" start-ups manage to visit once in three trials. However, a rarity that the company was able to survive in the market for all three phases: first, to participate in the creation of an entirely new industry, then play a significant role in her growing up, and after they enjoy the fruits of growth, riding on the crest of nearly single-handedly created it is the wave. From phase to phase, the number of companies is growing by leaps and bounds: we all want to participate in the new game, and especially - take a ride on the crest. When a new industry has been built, the founders of the firms becomes crowded. One of the few companies able to keep the leading positions in all phases of the new wave - founded in 1975 by Microsoft. Thus, the pioneer in building a social networking company was SixDegrees.com, created in the era of dot-com boom in 1997. Alas, it never lived up to the stage to benefit. Then came on the market the company, played a key role in the further growth of the wave. In 2003, MySpace and Facebook in 2004, stood on the shoulders of earlier projects - the same SixDegrees, suddenly favored by Russian intellectuals of LiveJournal (founded in 1999), BlackPlanet (1999) and Friendster (2002). How many now remember these names? Companies can either be created immediately for the ride on the crest of a wave of new or adapt its strategy and its products. In some cases, such adaptation is required for survival, others - may be a simple repositioning to achieve additional growth. For example, in 2005, eAccess, which sells Internet access (founded 1999), has added to its services service eMobile, to take advantage of the revolution of mobile Internet in Japan. 2. The emergence of a new product in a new category of products One of the strategies for young companies may be finding some gaps in the market, the search for a product, for whatever reason, missed the market. For example, the carrier jetBlue (based in the U.S. in 1999) has provided a completely new product category in the airline industry, combining high-quality service with low cost. The company's aircraft was introduced only class trip in which all the passengers get the same good service without any differentiation based on location of seats in the cabin. Well as new products appear and as a result of changing economic circumstances. During the crisis in Colombia, where many Colombian banks and other financial institutions were forced to borrow money, the company Refinancia (Columbia, 2005) has created new investment products based on bad debts. Good idea for years of crisis! 3. The emergence of a new product to an existing product category Another successful business development strategy by proposing market new products, quality, price or other characteristics which are more competitive than what already exists on the market. Thus, China Lodging Group (China 2005) staked to improve the quality of hotel services in China. Its revenue in 2009 reached $ 1.2 billion in startup can take advantage of the macro-economic upheavals or changes in external conditions that make for new members an opportunity to penetrate the market with high barriers. Rare Russian sample - "Dielectric Cable Systems' (DCS). The company began business in a completely traditional field of electrical cables. After the 1998 default value of imports rose sharply in Russia, including in the field of CS. As a result, the company has used advanced technology to develop a complete product line, which allowed to take a significant share of the local market, surpassing the company's old-timers. Finally, a promising company, catching some social trends and fashions, can modify the product, for example, the company Innocent (UK, 1998), produces and sells yogurt and fruit drinks. The company entered the market with existing players, however, provided the product, making drinks for 100% of the fruit, excluding any additives. Plus effective marketing and a passion for public organic food - and Innocent Drinks is a well known brand in the UK. 4. Modernization of the value chain main trend over the past 50 years for western corporations was dropping off the excess, non-core functions. With this trend, due to the emergence of companies engaged in outsourcing of business processes (Business process outsourcing or BPO). In this area, tone was set by Indian companies such as Infosys (India, 1981), Satyam Computer Services (India, 1987), now Mahindra Satyam. They helped to create a new branch of business, traveled the world, becoming a role model for many of their followers. BPO-companies with strong IT-features focus on specific areas of expertise. Grid Dynamics (Russia - USA, 2005) was one of the leaders in the fast growing market for cloud services. Executive Vice President of Marketing, Boris Rensky sees the mission of Grid Dynamics to "develop a set of tools to help the various software applications to increase their efficiency through cloud computing." Other companies, for example, Evalueserve (India, 2000), are pioneers in what is now called the outsourcing of research processes. Corporation dumped on them a variety of complex research, such as in finance and investment market research. Another niche for the business - restructuring the value chain. Processes that do not create value-added, reduced or even eliminated. The company Openlane (USA, 1999) identified the inefficient steps in the process of leasing and selling vehicles. System for decades worked like this: cars physically go to the places of sale and then either sold or returned to the hangar for storage. Openlane created a network infrastructure that reduces the losses associated with excessive physical movement of vehicles. 5. Research activities or opening a new business knowledge based on new technologies, scientific discoveries have also great potential of becoming a successful company, although the risk of failure in this case is high. Farmvenchury often start work at very early stages of research, long before the time when they can count on revenues from end-users of their drugs. One of the most striking examples here - GenPharm (U.S. and The Netherlands, 1988), who was a pioneer in the field of transgenic technology. At first there was a company for the financial support of venture capitalists and government grants. Later published in profit and was sold to Medarex in 1997. 6. A merger or purchase of existing players in the market for economies of scale owner Verio (U.S., 1996), Darin Brennan took venture financing and bought a few years, about 40 large ISPs in the U.S.. ISPs and web-hosting has quickly become a major player in the market, providing services primarily to small and medium businesses. 7. Implementation of the benefits of changing regulations or government policy actions states can serve as a good a help, especially in the field of ecology. The company Tesla Motors (USA, 2003), according to its web-site, was "founded by a group of fearless entrepreneurs from Silicon Valley to prove that electric vehicles and can be stunning." U.S. Department of Energy has provided loans for Tesla Motors $ 465 million, which went on to build factories. Governments can provide other types of support such as tax incentives, encouraging potential customers. Many "green" businesses helps government policy indirectly subsidizing them at the expense of additional taxation competitors using, for example, environmentally harmful fuels. 8. Transfer of ideas - a new soil owe their success transfer of an idea for a new ground. In such a case, controversy, and that those who first coined and brought into life, had an idea borrowed or not, is inevitable. For example, a business based on finding information on the Internet and has become a key for Google (U.S., 1998), had such predecessors as GoTo.com (U.S., 1998). In turn, many are calling the search engine Baidu (China, 2000), "Chinese Google». On the one hand, the founder of Baidu, Robin Li, perhaps, saw the success of Google in the U.S. and decided to repeat it in China. On the other - Lee was working on search algorithms, well before the base Baidu: in 1996 he received a U.S. patent for an invention in this field. Fact: The idea is bearing fruit in one market can be successful at another.