The growth of non-bank processing market will provide low-cost goods and services

7:26 AM    

The last couple of years the market of instant payments grew at an average of 20% per year. Lead Consultant J'son & Partners Consulting Vladimir Karpenko assesses the market for non-bank processing in 2010, $ 26 billion - in 2009 was only $ 21 billion in the dynamics of demand for the cooperation of the recipients of payments can be tracked according to the system. Since the beginning of 2011 the number of applications from potential partners who wish to receive payments of its customers through QIWI, increased by 30%. According to the deputy chairman of the Civil CFT (which owns the payment system "City"), Peter Mazanova, talk about the dynamics of demand for specific values ​​after the last four months premature. "We can only speak of a trend - interest in IT-technologies, automate completely different sectors of the economy and social infrastructure that is constantly growing." The biggest player in the processing of non-bank payments group is OE Investments (owned payment system QIWI), whose market share as of 2010 was approximately 43%. The company has already taken a strong position in the market. "Through QIWI anywhere in the country can pay for more than two thousand vendors - the director of public relations QIWI Alexander Vysochkina. - In 2011, a priority for us is the federal companies that own large shares of their markets, as well as the most popular regional providers. " According to the National Association of E-Commerce (NAUET), second place for the system "CyberPlat" - 20%. "The City" made a bid to consolidate the technology: the system can work not only with banks, companies, government organizations, but also from any Internet payment systems. Now the "Cities" in the 79 regions of Russia 18 thousand service providers, of which more than 550 banks. The system 24 thousand points of payment. In fact, the potential client can be any business with a small amount of the average check. The trend. The main stimulator of growth of incomes of Russian systems of non-bank processing - state. Peter gives a vivid example of Mazanov impact on the market made by officials at the rate of development of intelligent transport systems. "System combines several technologies - non-cash payment and accounting of travel, navigation, control room automation. At the same foundation, the financial basis of ITS is the system is non-cash payment for transport cards, as it helps increase revenue transport companies, can accumulate funds and to make transparent cash flows ", - he explains. Alexander Vysochkina says that her company now provides support for barcode scanners for HCS providers. "Cloud processing allows totally unloaded server resources companies and free up funds to develop core business", - says Peter Mazanov. The great potential of the technology of contactless payments. Thanks to her to become a client of the processing center can any company, provider of low-cost retail services. Leader in using technology are Japan and South Korea. In Russia, it still "trying to tooth." For example, the production association "Mayak" (nuclear industry), an automated clearing system for preventive nutrition. The workers instead of coupons are plastic cards. Canteen "Mayak" daily serving more than 10 thousand people per month are sold over 200 thousand meals. So the prospects for short. According to NAUET, in 2011 the Russian market of instant payments will increase by 20% to 925 billion rubles (about $ 31 billion).