The funeral of the sovereign auto industry

In December 2010 the government held a meeting on the implementation of the Strategy adopted in September in the automotive industry until 2020. Almost a chime officials finally gave up trying to save the sovereign passenger car industry. At least in the form in which it existed the last 20 years - with the domestic car design solutions. As considered in the State Duma Committee on Transport, only in the "AvtoVAZ" during that time invested with no apparent effect of more than $ 20 billion budget. Last breath. Incidentally, in the amount of budgetary infusions in the Russian car industry does not include the funding that the government provides for recycling program of old cars. And it was she allowed to "AvtoVAZ" to make another leap in sales of technologically obsolete models and improve their financial performance before selling the concern Renault-Nissan. On the recycling program by early February to share Togliatti car plant accounted for 70% of the applications, or 224 thousand. All in all, in 2010, according to the Association of European Businesses, has sold over 517 thousand cars Togliatti assembly with increasing year by year to 48%. His role, of course, played a low base. Although the production of foreign brands still grew faster than the traditional Russian brands - 112% vs. 82%. Consumers have clearly demonstrated that they are willing to buy domestic cars only if they will pay for it no less than 47 thousand rubles. But as soon as the subsidies stop, the people again refuses to production "AvtoVAZ". "Everything is logical life cycle of industrial capacity" AvtoVAZ ", which earned in 1966, just designed for 40-45 years" - said General Director of Defense Research Agency "AUTOSTAT" Sergei pillars. The idea is that the plant should simply be demolished and in its place to build modern housing and build the world's standards of business model. "All the auto industry in the world, in fact, the assembly sites that buy components from suppliers, and are not as" AvtoVAZ ", all in one, with its own foundry, forging and other", - says the analyst of "Troika Dialog" Michael Ganelin . Recycling program came to the court and on Sollers, which produces niche Oise. For the year carmaker sold 4 thousand cars instead of the planned two thousand is probably popular off-road UAZ will be the only domestic cars, which will move into a new economic system of the Russian automobile industry. Take it all and quickly. It will begin as soon as the Renault-Nissan finally decide on the acquisition of control of "AvtoVAZ". In recent years the plant has demonstrated only one thing - the inability to sustain itself on market principles, without props. The government found the company Togliatti props such as strengthening of the Franco-Japanese alliance in the capital to 50% + 1 share. But the alliance pulls with the answer, although negotiations are ongoing, as recently officially declared head of Renault-Nissan Carlos Ghosn. "First of all it's price negotiations, too expensive, we do not intend to enter the capital" AvtoVAZ "," - said a source in the Russian office of the alliance. Recycling program in a strange way came into resonance with the negotiations. It started in March 2010 and previously was estimated at six months. But in October, Renault-Nissan hinted that thinks buy out "Troika Dialog". In response, in November, Putin has put forward a counter proposal - the acquisition of control. Looks like the Russian government has spared no cost money, no time, just to convince Renault-Nissan to charge the same to himself the problems facing Russian avtomastodonta. Vladimir Putin himself has taken exemplary action. He rode on the new road two thousand kilometers from Khabarovsk to Chita on the sports version of "Lada Kalina". Probably in the Renault-Nissan had to make sure that even the Russian "bucket of bolts" can make a rally. Because, they say, with the purchase of the plant should not be penny wise. Is accompanied by a numerous guard, tow trucks and two spare yellow car with the same numbers on estimations of witnesses, a few days entered in the books an annual budget of a small provincial town. Recycling program, which as a whole to fall in 2011 was supposed to spend no less than 20.5 billion rubles, as the steady prolonged waiting for a response Renault-Nissan. Action to withdraw from circulation on the roads avtohlama country can do more than expected. As a reflection of the economy zitsya disappearance of the sovereign auto industry? Industry experts say will be better. On the roads will be a modern, reliable and secure personal vehicles. While there is no hurry to fill the foreign Russian market technological innovations. Thus, in the Strategy 2020 states: Russia, produced in passenger motor-vehicle in the main line with international requirements, but with a delay of up to 4-7 years of emissions, the protection of pedestrians in road accidents, equipment electronic systems to ensure sustainability, etc. "Many foreign producers consider pointless show on the Russian market new products, in particular, because of low quality fuel," - to express their point of view the source of "FA" in the Renault. The situation with the technology may change, as global brands will be admitted to the next phase of integration for localization in the domestic auto industry - entry into the capital of a local manufacturer to a level of control. Renault-Nissan - in this series, the first of the "expats." Other possible targets for takeovers, including hostile and private players - "The GAZ Group», Sollers, «Avtotor", "TagAZ." "Sollers" is interesting for its resistance to foreigners. "GAZ Group" is attractive because of the persistent problems faced by passenger division. Rejecting the brand "Volga", the company tried to establish relations with DaimlerChrysler, Toyota. But further progress of negotiations with General Motors and Volkswagen Group. That they can be expected of attempts M & A. These manufacturers are going to continue to expand its presence in Russia, taking the new rules Industrial Assembly. Russia not Japan. Foreign players must be within three years after the end of the contract to participate in the current mode with the release of 25 thousand vehicles per year to upgrade it to 350 thousand vehicles (300 thousand for new vendors). In addition, five years after the signing of the agreement up to 60% cost of the car should be formed in Russia, here it is necessary to make engines and transmissions for 30% of automotive products manufacturer. Encouraged to invest money to foreign automaker. To comply with the rules, each of them will have to build your power pack plant a minimum of 105 thousand units per year. Luck to those who have time to merge with local producers, who have such power. It is clear that this government intends to upgrade the machine-building industry in Russia at the expense of the world's automakers. Do not quite understand what to do with a lot of cars, when all the corporations will come to a new mode of industrial assembly. Estimated in 2020 they will make more than 4 million vehicles with an annual capacity of Russian market of 3.9 million units. Obviously, the government has plans for expanding supplies to foreign markets. And in connection with the earthquake in Japan, they are not groundless. Even if the Japanese production will recover over time, tectonically stable Russia will be an attractive platform for the transfer here of major world powers Apparatus. "I do not think that the Russian car industry die, disappear if the local model. Now there is an evolution automotive industry ", - says head of practice to provide services the automotive industry PwC Stanley Root. Russian automobile industry will need to consider not the old "AvtoVAZ" and one that will create Renault-Nissan. Or, for example, Volkswagen in Kaluga, released almost at full capacity of 150 thousand cars.