McDonald `s has become the second

McDonald `s lost leadership in the Subway fast-food restaurant chains. Back in 2002, a manufacturer of sandwiches ahead of the world's principal supplier of hamburgers in the U.S., but now it has become more and more restaurants and world-wide. Subway now consists of 33 789 schools around the world, McDonald `s - 32 737. These figures were made available after they came to the Commission for Securities and Exchange Commission U.S.. Ceded leadership rival has reacted to the news calmly, "We never wanted to be bigger than everyone. Our goal - to be the best. " While we are talking about leadership Subway only by the number of restaurants. On turnover McDonald `s in 2010 was the leader by a wide margin. The network last year generated $ 24 billion, Subway - only $ 15.2 billion, but an important detail: the two-thirds of this amount earns producer of sandwiches in the U.S., so the potential for the development of its network in other states nothing less than a McDonald `s . By 2020, the Subway hopes to earn in foreign markets as much as in the United States. Fast-food industry fastest growing in Asia. Previously, Starbucks claimed that he was going to increase their number of points in China at all costs. Dunkin 'Brands, which owns Dunkin' Donuts and Baskin-Robbins, has planned for the next several years to expand its network in China for several thousand points. Company KFC in China opened a new cafe at one per day. Demand there solvent: the company Yum! Brands (Pizza Hut, Taco Bell, and others) claim that they have in the Middle Kingdom 3.9 thousand restaurants, and this network brings more profit than the U.S.. As far as Subway, then it has in Asia more than a thousand restaurants, one in China - 199, the newly opened facility in Vietnam. The secret of success sandwiches leading company is simple: its restaurants often put in non-traditional locations such as military bases, churches, business parks, colleges. Why are so many points, too, is understandable: the brand snacks have less area than restaurants McDonald `s. This means that the opening of each new zakusocheoy they require less money than the competition. Head of Forest Vaynougrad network says "point of Subway can open almost anywhere" - which does not require any special requirements such as floor space. "We are in the shops, car showrooms and cinemas. This is the secret of our success, "- he explains. Subway franchise costs $ 15 thousand, and the overall cost of running a restaurant in the U.S. is $ 84-280 thousand in this institution will work 8-12 people, and they will have revenues of around $ 8-12 thousand per week. Thus, at the opening point of Subway not need to buy firtyurnitsu, striot expensive exhaust system, and the meat comes already sliced. For comparison: McDonald's franchise only takes $ 1 million ($ 1.84 goes to the million). In addition, the company requires the owner of the restaurant under its brand name to give her 40% of revenue.