He is a born manager

In tandem with her husband, computer programmer Natalya Kaspersky was born manager. Development of distribution channels, output abroad "Laboratory" owes her. "Experience of sales and work with partners it almost was not, but in the presence of a commercial streak and excellent quality - the desire to learn everything on-and skill to do it quickly. By 1996, over antivirus worked for 10 people, there was a technical support ", - admitted in an interview with" F. "success ex-wife Evgeny Kaspersky. In 2007, revenues were $ 183 million, the business grew by leaps and bounds. Natalie decided that the business of selling antivirus software requires the attention of professional managers, and began development of a new startup - Infowatch, until either shaky or rolls developed within a "laboratory". "We decided to sell the company dearly will be difficult, and cheap - netseleso-shaped" - says Natalya Kaspersky. But to take over the project, it had agreed on one condition: to obtain a controlling stake. Infowatch since 2003, provides complete protection against leakage of information (DLP-system). The result of four years is a product, working with huge problems. Infowatch required new approaches. Something for Natalia has not changed - the competitors are the same and the antivirus market, - Symantec, McAfee, WebSense. At the stage of formation is not without its oddities. For example, when in 2008 Infowatch came out on the German market, the system was a linguistic engine that uses besslovarnuyu morphology of the German language. Analyzed the words and word forms are not, and the technology did not work. "In German there are two problems, complex for automatic recognition of" runaway "prefixes and compound words. For example, the verb prefix ab-ablegen can be anywhere in the proposal. Guess in this case that relates to the ab-legen, - a non-trivial task for the system. The Germans are very fond of stick together a few words together ... There is no complicated words in the dictionary, and our technology did not work ", - says Natalya Kaspersky. Left for completion a year. In her view, the commercial success of "Kaspersky Lab" is based on a strong partner network, so the same principle Natalia tried to base the development Infowatch. "But the road was unsuitable. The product is very complex and involves the introduction and participation of highly qualified partner. We had to create from scratch support ", - said Natalya Kaspersky. Development Infowatch prevented the crisis. It is estimated Anti-malware.ru, revenue fell to $ 7.2 million in 2008 to $ 5 million in 2009. But last year the company took its revenge, for the first time reached zero return on EBITDA. According to Natalya Kaspersky, the company's products in 2010, took about half of its DLP-market systems. Experts Anti-malware.ru also talk about the amount of the total market of $ 18-20 million Natalia is a supporter of public accommodation "Kaspersky Lab". In her opinion, it is necessary to accelerate growth. But because of disagreements company shareholders did not come to the exchange. And so fresh news: the purchase of U.S. equity fund General Atlantic about 20% of male, some of which are sold Natalya Kaspersky. Market participants estimate the amount of the transaction at $ 260 million to sales Natalia owned less than 30% of the shares. "I sold a small portion of their shares, I was a good package, - says Natalya Kaspersky. - I now have the third largest share package "Lab." The obtained several million dollars, I sent three of their own on the development of start-ups. " These projects are developed, Natalia and her husband Igor Ashmanov. Top 50 most influential business women in Russia http://www.finansmag.ru/96745/