Methods to account for the effect of changes in the size of the quality of products selling prices

Quality - a key concept for the emerging middle class. For quality ready to pay 92% of respondents. And only 5% of this class said that they prefer to buy some cheap things instead of one expensive [7]. On consumer preferences in developed market economies in product quality is paramount. In the Russian Federation at the present time there was a sharp differentiation. There are industries in which competition is so great that prices go by the wayside, and the first out the various aspects of quality and service similar to the most developed foreign countries [5]. These fields include the field of cellular communications, sales of beer, computers. But there are many other industries where quality does not become another defining property and the main competition at the prices. This is typical of most food products, building materials, furniture, household and other goods. In general, the price of a commodity depends on its quality and consumer properties. World practice confirms that the following facts [3]: